Instagram Reels have an average video view rate of 10.53% While having their moment of glory, as shown by data, it appears that starting with the end of last year, Instagram Reels’ organic views entered a decreasing path.Īs for Stories - Instagram’s other option for short-form video display - they follow Reels’ pattern, having an even lower organic view rate.Īctually, from a view rate perspective, Reels get at least double the organic views that video Stories get. Truth be told, despite Reels being launched by Instagram as a response to the increased demand for short-form video content, in order to retain its user base, TikTok remains the platform of virality, where most of the views happen. Hands down, when it comes to short-form content consumed, TikTok leads the race by far. Key takeaways on how to optimize your strategy to get a higher view rate Instagram Stories have a video view rate of 4.42% on averageĤ. Instagram Reels have an average video view rate of 10.53%ģ. Evolution of video views - Instagram Reels vs. Stories perform in terms of video views?ġ. Without further ado, let’s see how Reels’ integration has impacted Instagram Story’s video view rate. As expected, this unavoidably affected the performance of the other content types available within the platform. However, with the arrival of Reels, new Instagram usage patterns have started to emerge. Being rapidly embraced by the platform’s users after its launch, Stories became and remained, for the longest time, Instagram’s most popular feature.
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